It's important for patients to understand up front the limitations of their own insurance coverage, and take responsibility for their portion of the bill not covered by insurance.
It's not uncommon for a company to consider complex (but necessary) procedures to be "over and above the customary treatment". We do not consider our office as usual and customary. As many of our patients say, our office is far and above the "customary" in treatment of our family of patients.
In any case, we're well-versed in the latest coverage trends, and are more than happy to discuss the particulars of your plan with you prior to any treatments you may undergo.